Brand Exploration

The London redesign of their brand is actually my favorite of the set, its colorful and geometric and very interesting compared to most logos.I think all three are improvements of the original. I am not super fond of the SFMomo one just because it doesn't look complete in my opinion. I think the Chicago museum redesign is really nice and clean but also modern and fitting to Chicago. The Mauritshuis is the most simpler to this project, its very innovative and interesting, I love how the M goes with the h.