Verner Panton

He is a Danish designer and architect who was one of the most innovative of all 20th-century designers, exerting a lasting and far-reaching influence through his sculptural designs, some of them playfully futuristic, and the vividly colored works he designed.In 1955 Verner Panton opened a practice of his own in Copenhagen. In the years after, Panton stirred up quite a bit of controversy with his innovative architectural concepts, such as a prefab foldable house, Cardboard House, and a Plastic House. He was active from the 1950s as an interior decorator, exhibition designer, and all-round designer.Verner broke entirely with convention, designing rooms as landscapes in vibrant color tones, sometimes entirely in shades of red, as in the interior in 1958 of "Komigen Kro, a guest house in Langesø on the island of Funen. For this interior,  Panton also designed the "Cone" chair. In 1960 he turned it into the "Heart" chair, which also featured a cone bottom foot, and came up with other variations on the original "Cone" that were all made by Plus-Linje. The unusual way Verner Panton dealt with furnishings and other features of his interiors would become typical of the other interior appointments he designed. His carpet and wallpaper patterns, inspired by Op art, were almost always in vibrant colors. By 1955 Verner Panton had come up with a design for a swing chair made of a single piece of laminated wood, the "S" chair. 

Abbott Miller

Miller hates logos because of the amount of time people spend obsessing over the logo its self when they should be more concerned about how its used. He says that design is about creating narratives, not just beautiful shiny objects. During his life as a designer he went through the digital revolution that is the lap tops and programs that we have today. Design is more talked about today then it was when he was first starting out. Few people did design, or even know what typography was. Now it seems like everyone is a fan of graphic design and its importance. Now graphic design is the face of companies and their success with their branding, when then you had to argue the importance of design to companies. Branding is now something that people obsess about. Miller prefers the word identity opposed to brand, because it sounds more contextual. Branding is so strict to impression and experience, where as identity is an experience, its the company and who it is. People are too worried about the brand when they should be worried about the identity of the company. 

Type 2

The advantages of a multiple column grid are it is more flexible for design, there is a lot more options for placing text and pictures, you rant as limited. A good guideline for how much text fits on one line is between 9 and 12 words but 12 can sometimes be too much to read depending. The baseline grid is used as an underlaying structure that helps guide the vertical spacing of your design.Justified type has a very geometric appearance, created by both the right and left margins being aligned. Ragged type is easier to set, more natural to read, and requires less adjustment to finesse. Rag right settings are more informal, such that the reader usually doesn’t even notice the alignment. Rivers in typography are gaps in typesetting, which appear to run through a paragraph of text, due to a coincidental alignment of spaces. The flow line or clothesline is an imaginary line that aligns horizontally to text and allows for easy readability and flow.Hanging punctuation is when the quotation mark hangs outside the line of the text.Combining typefaces is like making a salad. Start with a small number of elements representing different colors, tastes, and textures. hen mixing typefaces on the same line, designers usually adjust the point size so that the x-heights align. Some different ways to indicate a new paragraph are indents, adding space between paragraphs.