Abbott Miller

Miller hates logos because of the amount of time people spend obsessing over the logo its self when they should be more concerned about how its used. He says that design is about creating narratives, not just beautiful shiny objects. During his life as a designer he went through the digital revolution that is the lap tops and programs that we have today. Design is more talked about today then it was when he was first starting out. Few people did design, or even know what typography was. Now it seems like everyone is a fan of graphic design and its importance. Now graphic design is the face of companies and their success with their branding, when then you had to argue the importance of design to companies. Branding is now something that people obsess about. Miller prefers the word identity opposed to brand, because it sounds more contextual. Branding is so strict to impression and experience, where as identity is an experience, its the company and who it is. People are too worried about the brand when they should be worried about the identity of the company.