Herb Lubalin

Herb Lubalin is known to most people as the creator to the font Avant Garde and Avant Garde Magazine. He also did a lot more, like being a part of the founding of the International typeface corporation. Throughout his life he was constantly searching for something new and innovative, this made him one of the most successful people of his time.

http://www.designishistory.com/1960/herb-lubalin/