Paula Scher was born in Washington D.C. in 1948. She works in identity design, packaging design, publication design, and environmental graphics. Scher has been a major desiger in the office of the distinguished international design consultancy pentagram since 1991. She has a special approach to typography and that approach became hugely influential when she started working as an art director. She also does a lot of brand work that have become major studies for the revitalization of classic American brands.
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